The Bullish Case: Beyond Meat is readying some new products that should cause some excitement in the meat alternative market this year. Its new Beyond Burger 3.0 is the latest iteration of the popular beef patty alternative, and comes with six grams less fat, one gram less of saturated fat, 50 calories fewer, and yet the same amount of protein with a juicier texture. The price of the patties should be coming down as well as Beyond Meat stated they should be able to sell for about $2.50 per patty compared to the $4.00 of the original one when it first launched. Price has always been an issue for consumers with Beyond Meat, as the general nutrition levels of the artificial meat substitutes are not necessarily healthier than eating beef itself.
Beyond Meat is also set to launch a chicken burger alternative this summer, which may be its answer to the ongoing chicken sandwich war going on between Popeye’s, Chick Fil-A, and McDonalds (NYSE:MCD). With products selling in nearly 100 countries around the world and even a new direct to consumer eCommerce platform to eliminate the need to go to grocery stores, Beyond Meat is poised to be a food industry leader for years to come.